Norton Fitness
Apartment Gym Design, Equipment & Upgrades for Multifamily Properties
APARTMENT FITNESS CENTERS DESIGNED FOR RESIDENT SATISFACTION & LEASING SUCCESS
Apartment residents expect more than a couple of dusty treadmills in a spare room—they want a fully featured wellness space that rivals boutique studios. Since 2011, Norton Fitness has partnered with multifamily developers, owners, and managers to design, equip, and sustain apartment gyms that boost lease velocity and renewal rates. Over 13 years we’ve delivered projects for national players such as Greystar and CIM Group, as well as dozens of regional operators who trust our blend of creative layouts, rock-solid equipment, and prompt service.
Whether you’re breaking ground on a new community, repositioning a value-add asset, or reclaiming an under-used room, we deliver a turnkey path from concept to grand opening—plus the preventive maintenance that keeps tenant reviews glowing long after move-in day.
WHY APARTMENT GYMS REQUIRE SPECIALIZED EXPERTISE
- Diverse User Demographics — You serve powerlifters at 5 a.m. and yoga lovers at 7 p.m.; the floor plan must handle all skill levels without bottlenecks.
- Limited Square Footage — Amenity areas compete with rentable units, so every square foot needs to earn its keep through multi-function gear and traffic-flow savvy.
- Accelerated Wear & Tear — Unsupervised, 24/7 use escalates maintenance needs compared with staffed health clubs; spec-grade durability matters.
- Competitive Amenities Race — Prospective tenants tour multiple communities in a weekend—your fitness center can clinch the lease or lose it.
- Budget Scrutiny & NOI Protection — Investors love great amenities but hate surprise CapEx; phased roll-outs and long-warranty equipment help stabilize cash flow.
Our apartment-specific playbook tackles each factor with a blend of data-driven planning and boots-on-the-ground know-how.
SERVICE OPTIONS FOR EVERY PROPERTY STAGE
- New Construction Partnerships
- Collaborate with architects and general contractors on electrical drops, HVAC loads, flooring substrates, and freight elevators.
- Produce CAD-ready 2-D / 3-D layouts that mesh with amenity branding and ADA clearances.
- Schedule deliveries to fit tight construction calendars, avoiding costly crane re-mobilizations.
- Collaborate with architects and general contractors on electrical drops, HVAC loads, flooring substrates, and freight elevators.
- Value-Add & Repositioning Upgrades
- Audit existing inventory, identify high-downtime units, and recommend swap-outs that raise curb appeal while controlling CapEx.
- Integrate connected fitness such as on-demand training kiosks and energy-generating cardio to refresh marketing photos without structural changes.
- Audit existing inventory, identify high-downtime units, and recommend swap-outs that raise curb appeal while controlling CapEx.
- Single-Room Conversions
- Transform storage closets, old business centers, or dated spin studios into revenue-boosting wellness spaces.
- Provide quick-turn installations (often < 48 hours) to minimize resident disruption.
- Transform storage closets, old business centers, or dated spin studios into revenue-boosting wellness spaces.
THE NORTON FITNESS CONSULT–DESIGN–EQUIP WORKFLOW
- Needs Analysis — We sit down with property managers, asset managers, and regional maintenance leaders to define budget caps, resident personas, and branding goals.
- Space Planning & Visualization — Using cloud-shareable 3-D renders, we illustrate traffic patterns, mirror placements, and sightlines to natural light—making approvals painless.
- Curated Equipment Mix — Brand-agnostic access to TKO, BodyCraft, SportsArt Eco-Powr™, Body-Solid, and more lets us match specs to your audience, not to manufacturer quotas.
- Professional Delivery & Installation — Our insured crews coordinate with leasing staff for elevator reservations, hallway protection, and after-hours moves to spare resident complaints.
- Resident-Ready Orientation — We label consoles with QR codes that link to quick-start videos and train onsite teams to reset equipment daily.
- Preventive Maintenance Plans — Quarterly inspections, firmware updates, and stocked-van repairs keep Google reviews positive and warranties valid—protecting NOI.
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FEATURED SUCCESS STORIES
GREYSTAR & CIM GROUP PORTFOLIOS
For more than 13 years, Norton Fitness has supplied and serviced Greystar-managed and CIM Group-owned communities across Central, South, and North Texas. Projects range from full amenity centers in ground-up developments to phased cardio swaps completed during 100 % occupancy. Our consistent performance earned multi-asset service agreements that streamline billing and minimize unit downtime portfolio-wide.
Ashton West Dallas — Dallas, TX
Management inherited an underused spin room: six mismatched bikes, no audio, and zero resident engagement. Norton Fitness re-imagined the 350 ft² space in under a week:
- Installed FitX On Demand touchscreen for instructor-led virtual classes.
- Added a commercial rower to diversify cardio options.
- Mounted an accessory tower stocked with mats, resistance bands, and slam balls.
- Re-oriented bikes for clear sightlines to the display and installed LED accent lighting to elevate aesthetics.
Result: daily resident usage jumped 280 % and property Instagram engagement doubled within two months, supporting lease-renewal campaigns.
EQUIPMENT & TECHNOLOGY SOLUTIONS FOR APARTMENT GYMS
- Cardio Staples: Space-saving treadmills, ellipticals, and rowers with Bluetooth heart-rate and property-wide asset-tracking.
- Selectorized Strength Circuits: Dual-function stations that deliver 10+ exercises in half the footprint of older single-station lines.
- Functional Training & Accessories: Wall-mounted rigs, suspension straps, kettlebell sets, and modular storage keep clutter under control.
- Interactive Fitness Tech: FitX On Demand, virtual spin platforms, and energy-harvesting SportsArt cardio appeal to Gen-Z and millennial renters.
- Amenity Finishes: Shock-absorbing rubber flooring, antibacterial turf zones, mirrors, fans, and automated sanitizing dispensers—procured under one purchase order for budget clarity.
WHY PROPERTY MANAGERS CHOOSE NORTON FITNESS
| Advantage | Benefit to Your Community |
|---|---|
| Local Texas Presence | Rapid response for installs and service calls; lower freight costs. |
| Single Point of Contact | One project manager from design through post-install support—no finger-pointing. |
| Certified In-House Technicians | Insured crews, background-checked, familiar with multifamily access protocols. |
| Proven Multifamily Track Record | 13 years serving Greystar, CIM Group, and regional owners—reference letters available. |
| Budget-Friendly Phasing | Upgrade in stages to match CapEx windows while keeping amenities open. |
| Resident-Centric Tech | Interactive systems that boost retention and marketing buzz without heavy staffing. |
READY TO BOOST YOUR AMENITY GAME?
Book a free apartment gym assessment today and receive a space plan plus budget outline
Call 512-846-6035 • Or visit nortonfitness.com/contact to secure your slot.
— Norton Fitness: elevating Texas apartment communities with fitness centers that lease more units and thrill residents.