Norton Fitness
COMPANY PROFILE FOR DEVELOPERS & BUILDERS
OVERVIEW
Norton Fitness is a Central Texas–based commercial fitness equipment distributor with over 13 years of experience serving developers, builders, and property managers across the state. Since 2011, we’ve specialized in designing, sourcing, and installing high-performance, space-efficient fitness centers for multi-family communities, universities, wellness-focused developments, and boutique properties.
Our turnkey approach ensures seamless delivery—from initial design consultation to final installation and long-term service. We collaborate closely with developers, general contractors, and interior designers to create equipment layouts that maximize usable space, reflect resident demographics, and align with HUD or project-specific budget requirements.
What sets us apart is our hands-on expertise, eco-conscious product offerings, and commitment to personalized client support. We offer field-tested insight and strong partnerships with trusted manufacturers like TKO Strength & Performance, SportsArt, and BodyCraft to bring quality, durability, and innovation to every project.
Whether you’re building a compact wellness studio or a full-scale amenity gym, Norton Fitness is a reliable, relationship-driven partner invested in your long-term success. We look forward to the opportunity to support your next fitness facility project.
ABOUT US
Founded in 2011, Norton Fitness is an Austin-based commercial fitness equipment distributor built on a passion for people and a commitment to service. What began as a personal training business in Houston quickly evolved into a trusted partner for developers and property managers looking to design and outfit smart, sustainable, and long-lasting fitness spaces.
At the heart of Norton Fitness is our founder, Chris Norton, who turned a personal love of fitness into an entrepreneurial journey. After high school, Chris became a nationally ranked bodybuilder and went on to earn a degree in Exercise and Sports Science from the University of Houston–Clear Lake. Originally set on opening his own gym, he soon recognized a greater opportunity: helping communities and businesses create better fitness experiences. That vision became Norton Fitness—a company now serving multi-housing developments, student housing, commercial facilities, and more across Texas.
In 2017, we relocated to Austin to better serve our growing client base throughout Austin, San Antonio, Dallas, and Houston. Today, Norton Fitness specializes in eco-conscious, space-efficient, and budget-conscious fitness design—from concept to installation.
We’re also proud to be a relationship-centered business. Our long-term client partnerships are built on trust, service, and results. To continue delivering best-in-class solutions, we invest heavily in staying ahead of industry trends. We attend international events like the Health & Fitness Association (formerly IHRSA) Tradeshow & Conference, where we test new equipment, collaborate with manufacturers, and participate in dealer-focused focus groups. We also make site visits to supplier facilities—such as TKO Strength & Performance in Houston and SportsArt just outside Seattle, Washington—to deepen our understanding of the equipment we recommend.
Whether it’s designing a compact eco-gym for a tiny home community or outfitting a 10,000-square-foot fitness center, Norton Fitness brings expert insight, thoughtful design, and unmatched service to every project. We don’t just sell equipment—we build long-term value for the spaces and people that power healthy communities.
MEET OUR EXPERTS
Our team is built on real-world fitness experience—including competitive bodybuilders, gym owners, mechanics, and military veterans—serving all major metros across Texas.
DESIGN
Chris Norton, a former nationally ranked bodybuilder, and Brennan Eggers, an active bodybuilder and gym owner, lead our design team. With backgrounds rooted in gym operations, they bring practical planning expertise to help you envision and maximize your footprint with safety, function, and user experience in mind.
INSTALLATION
Oscar Arango (U.S. military veteran) and Bob Griffin (former mechanic) lead our installations with precision and efficiency, backed by strong logistics and mechanical expertise.
SERVICE & MAINTENANCE
We service every major metro in Texas, offering lifetime warranties on many strength machines and 50,000-mile coverage on cardio equipment. Our team—featuring long-time techs like Chris Norton (Central TX), Chris Adams (Houston), Roy Ruiz (Dallas), Bob Griffin (Central TX), and Oscar Arango (San Antonio)—delivers trusted diagnostics and quick turnarounds. If we can’t fix it, we help you find the right replacement at the best value.
Our turnkey approach ensures seamless delivery—from initial design consultation to final installation and long-term service. We collaborate closely with developers, general contractors, and interior designers to create equipment layouts that maximize usable space, reflect resident demographics, and align with HUD or project-specific budget requirements.
What sets us apart is our hands-on expertise, eco-conscious product offerings, and commitment to personalized client support. We offer field-tested insight and strong partnerships with trusted manufacturers like TKO Strength & Performance, SportsArt, and BodyCraft to bring quality, durability, and innovation to every project.
Whether you’re building a compact wellness studio or a full-scale amenity gym, Norton Fitness is a reliable, relationship-driven partner invested in your long-term success. We look forward to the opportunity to support your next fitness facility project.
01 DESIGN & LAYOUT CONSULTATION
We offer expert fitness space planning to maximise functionality, safety, and user experience. Our designs take into account equipment flow, spacing, ADA compliance, and the specific needs of your resident or user demographic.
02 EQUIPMENT SOURCING & SALES
We source premium commercial fitness equipment from top-tier manufacturers, curating each order to align with your project’s goals, aesthetics, and budget. Our focus is on long-term performance, durability, and value.
03 DELIVERY, INSTALLATION & SETUP
Our in-house team manages delivery, professional installation, and complete setup—ensuring your fitness centre is fully operational from day one. We coordinate with on-site teams and construction schedules to streamline execution.
04 MAINTENANCE, REPAIRS & WARRANTY
We provide responsive, ongoing maintenance and repair services to minimise downtime and extend equipment lifespan. Our team handles warranty coordination and preventive care as part of our full-service approach.
OUR MISSION
At Norton Fitness, our mission is to elevate fitness spaces through expert design, premium equipment, and exceptional service. We’re dedicated to delivering tailored solutions that empower healthier communities—one gym, one partner, one installation at a time.
OUR VISION
Our vision is to be Texas’s most trusted fitness solutions partner—shaping innovative, workout environments that inspire movement, wellness, and community.
WHY CHOOSE US?
At Norton Fitness, we combine industry expertise with personal service to deliver fitness solutions that go beyond expectations. Our team is passionate about creating functional, inspiring workout environments—from initial design to final install.
ADVANTAGES
- Proven Expertise
With over a decade of experience outfitting multi-housing communities, gyms, and wellness facilities, we deliver solutions that perform—and last. - Turnkey Service
From space planning to professional installation and long-term maintenance, our team provides seamless, end-to-end support. - Premium, Sustainable Equipment
We work with top-tier brands like SportArt and TKO to offer eco-conscious, commercial-grade cardio and strength equipment. - Timely, Local Execution
Headquartered in Central Texas, we ensure fast, efficient delivery and installation with minimal disruption to your project schedule. - Relationship-Driven Approach
We prioritise honest guidance, responsive service, and collaborative partnerships—earning long-term trust, not just transactions.
OUR PARTNERS
We partner exclusively with commercial-grade equipment manufacturers averaging 30+ years in business—brands known for honoring warranties, stocking parts, and supporting legacy models.
Every product line we carry is carefully vetted for quality, durability, and parts availability, including standards like 11-gauge steel frames and 50,000-mile maintenance-free treadmills. Our CEO personally tests equipment at major tradeshows to ensure we’re offering only the most reliable, up-to-date solutions. This hands-on approach means fewer delays, fewer surprises, and long-term value for your project.
OUR LATEST PROJECTS
Our work spans Texas, delivering tailored fitness solutions for multi-housing developments, universities, and eco-communities. Each project reflects our commitment to smart design, quality equipment, and logistical precision—no matter the size, budget, or challenge. From student recreation centers to tiny home communities, our team adapts to client needs, solves problems on-site, and delivers lasting fitness environments built for real-world use.
RED BIRD RIDGE
San Antonio, TX | Value: $80,000 | Completed: July 2023
This 1,675 sq ft multi-housing fitness center was completed in July 2023 in partnership with White-Conlee Builders. Our team provided full-service design, logistics, and installation featuring SportsArt cardio and TKO strength equipment.
CASE STUDY
When last-minute crown molding changes impacted the original layout, our team quickly reconfigured the equipment plan to preserve safety, functionality, and flow—delivering a seamless fitness space without compromising aesthetics.
THE CALDWELL – SEGUIN, TX
Seguin, TX | Value: $57,000 | Completed: September 2024
Completed for White-Conlee Builders in September 2024, this 925 sq ft multi-housing project focused on maximizing function within a compact space and tight HUD budget. Our team designed and installed a streamlined fitness center using BodyCraft cardio and a versatile TKO Functional Studio setup. By selecting multi-functional equipment, we delivered a high-impact, space-efficient layout without exceeding budget constraints.
CASE STUDY
Due to HUD budget limits and a compact footprint, we created a high-impact fitness space by prioritizing versatile, space-saving equipment. BodyCraft cardio and a TKO Functional Studio allowed us to meet resident needs without exceeding budget—proving efficient design delivers big results.
THE EMILIA – BOERNE, TX
Boerne, TX | Value: $77,000 | Expected: September 2025
Designed for Novoterra Capital, The Emilia is a planned 1,850 sq ft fitness center for a high-end multi-housing community in Boerne, TX. The space will feature premium equipment from BodyCraft, SportsArt, and TKO—including touchscreen cardio units and multifunctional strength stations. Thoughtfully designed to blend style, functionality, and space efficiency, the project is on track to deliver a high-impact wellness amenity tailored to resident needs.
CASE STUDY
Despite rising tariffs and construction costs, we delivered a high-end fitness space under budget—thanks to true wholesale pricing and long-standing supplier relationships. That’s the advantage of working with experienced dealers.
CASATA – AUSTIN
Austin, TX | Value: $23,000 | Completed: March 2022
Casata’s flagship community in South Austin features 66 cottage homes across 6 acres. We designed and installed a 530 sq ft eco-conscious fitness center, outfitted with SportsArt’s ECOPWR cardio equipment and TKO strength training solutions. With custom water-resistant flooring and an efficient layout, the space delivers high performance in a compact, sustainable footprint.
CASE STUDY
We outfitted Casata Austin with SportsArt’s ECOPWR™ line—cardio equipment that turns human energy into utility-grade electricity. This power feeds back into the facility’s grid, lowering energy costs and reducing the carbon footprint. Select units, like the G660 treadmill, are carbon-neutral over their full lifecycle.
CASATA – SAN MARCOS
San Marcos, TX | Value: $73,000 | Expected: September 2025
Located on 26 acres with 210 homes and 6 acres of parkland, Casata San Marcos is a modern, eco-conscious tiny home community. We outfitted its 1,600 sq ft fitness center with sustainable, high-performance equipment—including SportsArt’s ECOPWR cardio line and TKO strength training solutions—delivering a functional space aligned with the community’s green values.
CASE STUDY
Despite tariff concerns, we leveraged supplier year-end shipping incentives to stay on budget and on schedule. To meet the developer’s eco-conscious priorities, we sourced SportsArt’s equipment, which converts human energy into utility-grade electricity fed back into the grid—reducing energy use and supporting sustainability goals.
CONCORDIA UNIVERSITY TEXAS
Austin, TX | Value: $20,000 | Completed: April 2025
For the 1,850 sq ft student recreation center at Concordia University, our team led a full redesign and equipment upgrade focused on blending athletic performance with broad student accessibility. We installed strength equipment from Defiant by TKO, along with accessories to support diverse training needs. A custom-branded half rack and hybrid layout elevated school pride while maximizing functionality—creating a space that supports both recruiting efforts and everyday student use.
CASE STUDY
Norton Fitness partnered with Concordia University to address declining student spirit by delivering custom-branded Defiant Series equipment at no added cost. Our strong supplier relationships and commitment to industry trends allowed us to provide a timely, high-impact solution.
TESTIMONIALS
At Norton Fitness, relationships drive our business. We’re proud of the repeat clients and long-term partnerships we’ve earned by delivering tailored solutions, honest guidance, and dependable service. From apartment communities to home gyms, our clients return because they know we listen, respect their budget, and prioritise their success. As one client put it, “The customer service I received when purchasing my equipment was so incredible, it led to a 10-year relationship.”
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